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Bloody & Perfect World Birthday 2026

Time: 2026-06-06

About Perfect World

Developer: Beijing Perfect World
Publisher: Astrum Entertainment
Platforms: PC

Perfect World is a legendary massively multiplayer online role-playing game (MMORPG) set in a vast fantasy world with a rich lore and extensive character progression system.
For many years, the game has brought together millions of players, offering large-scale PvE and PvP content, guild wars, and regular in-game events.


Over the years, Perfect World has received numerous major updates, introducing new character classes, locations, dungeons, and gameplay mechanics. The game continues to evolve while preserving its distinctive atmosphere, deep character progression, and a strong community that has remained an integral part of the project for many years.



The Main Thing


On June 6, 2026, Perfect World celebrated its 18th anniversary with a special community event, bringing players together for a day of entertainment and shared experiences.
From the very beginning, attendees received welcome gifts, while a variety of interactive activities kept guests engaged throughout the day. Visitors enjoyed face painting, temporary tattoos, fan painting, and themed contests.
The event's main highlights included the traditional prize draw and the "Perfect Quiz," where participants competed for valuable prizes provided by Bloody.


Key Metrics

640,000 + — Number of views of promotional materials mentioning Bloody
327,000 + — Reach of materials mentioning Bloody
30 — Number of prizes

550 — Number of offline guests

Bloody's integration into the Perfect World event proved highly effective, delivering high-quality reach among the brand's target gaming audience.



Announcement on the PW website


Three promotion formats were used for collaboration announcement:

News on the PW website

Link: https://pwonline.ru/news.php?article=9047
Views – 144 918; Reach – 111 302


News on the PW forum
Link: https://pwonline.ru/forums/showthread.php?t=219218
Views – 398 503; Reach – 269 910


Brand banner on the game's website
Views – 429 006; Reach – 249 818


Announcement on PW social media

In addition to the announcement on the website and forum, the game's social media channels were also used:

VK posts and stories in the main group:
https://vk.com/wall-46783636_3009808

Views – 3 023


https://vk.com/pwonlineru?w=wall-46783636_2984354

Views – 60 300

https://vk.ru/wall-46783636_3012772

Views – 2 800
OK post:


Offline Integration

Bloody was visually integrated into the event's main stage design.
The logo's placement in a central location ensured high brand visibility among attendees throughout the event and accompanied all key activities of the event program.
Bloody gaming peripherals were included in the prize pool for the traditional raffle and the "Perfect Quiz," making them some of the most attractive prizes for participants and providing additional audience engagement with the brand.
Total event attendance: 550 visitors.